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MIMS Group, established in 1963, has presence in 12 different countries in Asia-Oceania providing drug information through printed publications, websites, and mobile applications. With more than 50 years of history, MIMS brand has tremendous name recognition in the region, with approximately 1.7 million memberships of healthcare professionals. Especially doctors have high registration rate in many of the countries. By leveraging this strong membership base, MIMS Group has built broad business relationships with pharmaceutical companies in the area.