Our Milestones and Growth
SMS was established in 2003, when Japan’s long-term care insurance system was emerging.
We initially focused on nursing care, and eventually extended its reach to the medical care, healthcare and senior life segments, launching over 40 services along the way.
Consequently, we have continued to increase its revenues and incomes ever since its founding.
Going forward, demand in medical and nursing care will keep expanding as the population of seniors in Japan continues to grow, and living standards improve around the world.
We will continue to create services that realize the lively well being of all parties associated to the Nursing Care, Medical Care, Career, Healthcare and Senior Life Segments in order to fulfill our mission:
to establish an “information infrastructure for an aging society.”

2016
Apr. 2016
Launched Nurse Press, an online academic media for nurses
Apr. 2016
Launched Hapisumu, an information portal of renovation companies
Feb. 2016
Launched Zaitaku Homon Iryou Guide, a magazine for regional medical resources
Feb. 2016
Launched Homon Kango Station Navi, an information portal of home-visit nursing stations
2015
Oct. 2015
Acquired stocks of MIMS Group – a company providing drug information in 12 different countries in Asia and Oceania, making it a consolidated subsidiary
Oct. 2015
Launched Help You, a livelihood support search site
Oct. 2015
Launched Aicon, a purchasing support for hospital office managers and purchasing managers
Aug. 2015
Established Wadoc Pte. Ltd. in Singapore
Mar. 2015
Launched Navigene, an information of genetic test
Mar. 2015
Acquired stocks of EIR CO., LTD., making it a subsidiary Launched EIR, a regional medical partnership support system
Feb. 2015
Launched Okusute Net, a pharmaceutical service providing at-home and local community partnership support
Feb. 2015
Launched Kaigo Must, a management information portal for managers of nursing care facilities
Jan. 2015
Conducted an incorporation-type company split, separating the Recruiting Businesses, including the recruiting agency business, from SMS CO., LTD., and established SMS Career CO., LTD.
2014
Dec. 2014
Launched Homon Yakkyoku Navi, an information site for searching pharmacies in the local community that provide home visits
Nov. 2014
Acquired stocks of Malaysia-based Centium Software Sdn Bhd, making it a subsidiary (51% ownership)
Nov. 2014
Launched Chiiki renkei ONE, an information search and registration service for those handling local community partnership operations at hospitals, clinics and nursing care facilities
Sept. 2014
Launched Lvly, an online news column site for active seniors
Sept. 2014
Launched Jimcom, a management information site for office managers in hospitals
Jun. 2014
Acquired additional stocks of Sri Lanka-based eChannelling PLC, making it a consolidated subsidiary
Feb. 2014
Expanded and upgraded Kaipoke biz from a business portal to a management support service for small and medium-sized nursing care operators, and renamed the service to Kaipoke
Jan. 2014
Acquired stocks of Australia-based EHEALTHWISE SERVICES PTY LTD, making it a subsidiary
Jan. 2014
Established SMS Financial Service Co., Ltd.—a company mainly specializing in factoring business—in Minato-ku, Tokyo
2013
Dec. 2013
Launched Narukara, an online Q&A site on health
Dec. 2013
Established PT. SENIOR MARKETING SYSTEM INDONESIA in Indonesia
Dec. 2013
Established SMS Shanghai CO., LTD. in China
Nov. 2013
Launched Lifood, a home-delivered meal search site for seniors
Nov. 2013
Established SMS PHILIPPINES HEALTHCARE SOLUTIONS INC. in the Philippines
Oct. 2013
Acquired Sri Lanka-based eChannelling PLC as an equity method affiliate
Jul. 2013
Established SENIOR MARKETING SYSTEM ASIA PTE. LTD. in Singapore
May 2013
Launched GALENUS, a management information portal for hospital business managers
May 2013
Acquired stocks of iHealth and made it a subsidiary
Launched a chronic disease prescription drugs delivery service for nursing care facilities and patients in Taiwan
Apr. 2013
Launched Kaigo DB, a search portal for nursing care facilities, and an information portal of housing for seniors
Jan. 2013
Established SENIOR MARKETING SYSTEM SDN.BHD. in Malaysia
2012
Jul. 2012
Acquired stocks of Vietnam-based Luvina Software Joint Stock Company, making it an equity method affiliate
Jun. 2012
Established SMS Support Service Co., Ltd.—a company mainly specializing in call center operations for SMS services—in Sapporo, Hokkaido
Apr. 2012
Acquired Meducation service—a search portal for medical care, nursing care and welfare seminars and training courses—from Medicast, Inc.
Apr. 2012
Acquired stocks of Qlife CO., LTD as an equity method affiliate (34.37% ownership)
Jan. 2012
Established SMS Taiwan CO., LTD. in Taiwan
2011
Dec. 2011
Moved from the Mothers market to the First Section of the TSE
Sept. 2011
Acquired stocks of NURSCAPE CO., LTD, making it a subsidiary
Launched NURSCAPE, an online community for nurses in South Korea
(currently renamed to Senior Marketing System Korea Co., Ltd .)
Sept. 2011
Acquired all stocks of Angeliebe P&N Co., Ltd., making it a wholly owned subsidiary (currently renamed to Pure Nurse Co., Ltd.)
Launched PURE NURSE, a mail order/online sales service for nurses
Aug. 2011
Acquired Ninchisyo Net business—a service for families caring for a dementia patient—from CareLink Co., Ltd.
Jun. 2011
Launched Eichie, an online community for nutritionists
Apr. 2011
Launched Solution services for hospitals
2009
Dec. 2009
Established M3 Career, Inc. as an equity method affiliate through a joint incorporate-type company split with M3, Inc., and transferred the recruiting agent service for doctors and pharmacists to M3 Career, Inc.
Aug. 2009
Acquired the medical care business from infirmière Co., Ltd.
Launched Nurse-senka Shushoku-navi, a recruiting information service for nursing students, and Publishing service for nurses
Jun. 2009
Launched Anshin Kaigo, an online community for families engaged in nursing care
May 2009
Launched Cocoyaku, an online community for pharmacists and pharmacy students
2008
Sept. 2008
Launched PT/OT Jinzai-bank, a recruiting agent service for physical therapists, occupational therapists and speech therapists
Mar. 2008
Listed on the TSE Mothers market
2006
Sept. 2006
Launched Care Mane.com, an online community for care managers
Aug. 2006
Launched Nurse-senka, an online community for nurses and nursing students
Jul. 2006
Launched Nurse-senka Kyujin-navi, a recruiting ads service for nurses
Jul. 2006
Launched Kaipoke biz, a business portal for small and medium-sized nursing care operators
2005
Dec. 2005
Established a capital and business alliance with M3, Inc.
Oct. 2005
Launched Care Tomo, an online community for nursing care and welfare professionals
Sept. 2005
Launched Nurse Jinzai-bank, a recruiting agent service for nurses
2004
Mar. 2004
Launched Kaigo Job, a recruiting ads service for nursing care and welfare professionals
2003
Nov. 2003
Launched Sikatoru, a certification course information service specializing in the nursing and medical care fields
Jul. 2003
Launched Kaigo Job Gakuseiban, a recruiting information service for students seeking jobs in the nursing care and welfare fields
May 2003
Launched Care Jinzai-bank, a recruiting agent service for care managers
Apr. 2003
Established SMS CO., LTD.